Mission and values
Pure Kindness is a non-profit organization created to improve the quality of life of the elderly, the disabled, large and low-income families, providing them with comfort and cleanliness in the house. We believe in support, respect and care for each person and strive to give our wards more peace and comfort.
History of creation
Our organization was founded on September 25, 2024 with the aim of providing free cleaning services and minor repairs to the elderly, disabled, large and low-income families in Los Angeles. Irina Novikova, our founder and CEO, is inspired by the idea that everyone deserves to live in cleanliness and comfort. Since then, we have been working to make the life of the older generation better and easier.
Team
Irina Novikova – founder and Executive Director.
Sevinj Najafova – Financial Director
Artem Vartanov – SMM Director
Anastasiia Dzutseva – Secretary